The Tourism Authority of Thailand (TAT) carries on the Thailand Traveller Voice (เที่ยวมั่นใจ บอกได้ทุกเรื่อง) platform with an aim to receive opinions from tourists across the country to develop and drive the tourism industry under the data driven concept. The opinions will be collected both online and offline as an adjustment because of the Covid-19 pandemic.
Apichai Chatchalermkit, Deputy Governor for Digitalization, Research and Development, TAT, cited that "Thailand Traveller Voice เที่ยวมั่นใจบอกได้ทุกเรื่อง project has been picked up from the past year by TAT. The objective of the Thailand Traveller Voice platform is to gather opinions of both Thai and foreign tourists in order for the entrepreneurs to benefit and improve their products and services from those opinions to meet the needs of tourists.
With Thailand's tourism situation still being in turmoil, the project would therefore like to use the platform as another tool for gathering opinions through a survey questionnaire. The tool is to collect comment of the general public which is the group expected to be travelling after the Covid-19 situation starts to subside."
As a result, the TAT would like to invite all entrepreneurs across the tourism industry to join the Thailand Traveller Voice platform. The platform is an open platform designed for various uses. We have a basic template that is ready-to-use for entrepreneurs to choose from or customize options if any entrepreneur wishes for more in-depth or specific questions. If all tourism businesses similarly use this platform for data collection, Thailand will have quality big data that can be analyzed and developed which are ready to be passed on in the "White Paper" format for entrepreneurs. This is for the entrepreneurs to use the gathered information and directions to develop their business. If entrepreneurs receive these information business directions will become clearer while their service will caters to the demands of tourists more leading to increased income both among the entrepreneurs and the country's tourism industry.
"The TAT hopes that Thailand Traveller Voice will be a tool to help tourism entrepreneurs receive useful information for the development of the tourism industry of Thailand. The TAT would like to express our appreciation to all partners who participate in the public relations of the project to create confidence among tourists. We sincerely hope that the Thailand Traveller Voice online platform will help create opportunities and develop the competitive capability of the tourism industry of Thailand."